This style guide provides best practices to recently onboarded graphic designers when designing on behalf of Buffalo Gals. Updated typeface choices, copywriting instruction, and a new, origami inspired logo are expressed. Also featured are some package design samples. Each product will incorporate a distinctive origami buffalo head attached to the packaging.
Style Guide: Buffalo Gals
This is a style guide produced for Buffalo Gals, a fictional brand of frozen dinners inspired by the cuisine of mid-west America. This is a project I completed as part of my Master of Fine Arts degree.