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The New World Manual of Style is a publication that offers a fun take on mastering the English language. Its companion app is IB4E make it the only English language style guide to embrace the digital form. These ads show how the brand uses color and its mascot, Mr. Wordsworth, to communicate a fun, playful message.

Billboard: Verb Doctor. Mr. Wordsworth plays doctor.
Billboard: Verb Doctor. Mr. Wordsworth plays doctor.
Billboard: Text Ninja. Mr. Wordsworth breaks out his nunchucks.
Billboard: Text Ninja. Mr. Wordsworth breaks out his nunchucks.
Billboard: Grammar Police. Mr. Wordsworth assumes the identity of a British police officer.
Billboard: Grammar Police. Mr. Wordsworth assumes the identity of a British police officer.
Mockup of Text Ninja billboard.
Mockup of Text Ninja billboard.
Bus stop ad: Mr. Wordsworth shows the magic of good grammar.
Bus stop ad: Mr. Wordsworth shows the magic of good grammar.
Bus stop ad: Avast-ye-typos! Mr. Wordsworth becomes a pirate.
Bus stop ad: Avast-ye-typos! Mr. Wordsworth becomes a pirate.
Bus stop ad: Mr. Wordsworth trolls for good grammar.
Bus stop ad: Mr. Wordsworth trolls for good grammar.
Bonus classroom poster: This print is intended for use in the classroom, and it illustrates five common grammar mistakes.
Bonus classroom poster: This print is intended for use in the classroom, and it illustrates five common grammar mistakes.

Outdoor Campaign: New World Manual of Style

This is a series of outdoor and print ads which feature the brand’s logo and mascot, Mr. Wordsworth, in a variety of costumes.

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