Now-a-days, bad design has become a trend. You can see it on album covers and on social media. I think we can trace it back to consumer-level design programs that some of us have on our iPhones, such as Snapseed or Boomerang or whatever. As the title of this post suggests, it’s pioneered by millennials.

It’s strategic crappiness with some signature characteristics. And there’s no better place to observe these trends than in music. Taking cues from some album art, here are five steps for making your next project what I  call: millennial shitty.

Millennial Shitty

1. Department of redundancy department

Be like Kanye and repeat stuff.

Kanye West: The Life of Pablo

2. Use default fonts

Stay in your home. Times New Roman, Arial, or Papyrus is your home. No, you still can’t use Comic Sans.

Kendrick Lamar: Damn

3. Use millennial pink

Millennial pink is definitely pink, but it muted and gender-neutral. It’s very on-point lately. Take Harry Styles in this pink bathwater.

Truth be told: I don’t think this is shitty. In this case, millennial pink is not the focal point. However, it sets the tone. Visually, I think this is a really effective use of this tone.

Harry Styles

4. Make it bratty

It’s all about me, me, me. Put your name all over the thing like the new Taylor Swift album cover.

Taylor Swift, Reputation
Design Thoughts

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