We see colors in our everyday lives. From the train station to the parks, down the alley, on the walls and so on. It is part of who we are. That is why an artist thinks before applying a particular color to make a masterpiece, the website designer deliberate on the color he needs to execute the job he has been offered.

With all this, wouldn’t you agree with me that “color is essential for bringing out quality in design”?

When you look at nature what do you see? What do you feel inside of you while trying out personal painting or design? You might be wondering, what the heck is this dude trying to say!  Come on, am only trying to paint the bigger picture here and not being delusional. There is so much emotion in colors if only you look deep down trying to read meaning into every piece of art.

There have been talks of color psychology over the years. How science incorporated with arts. How color effect has changed mere human knowledge into understanding his or her environment. In a nutshell, color is life and life is color as so many who believed in it are living comfortably today.

Colors are an essential part of who we are both biologically and culturally. Color influences the mind, and it is the hell of a reason why marketing agency and firms think deeply on the best color in branding their products. They select colors that are appealing to the consumer so as to boost sales.

There are four primary psychological colors – red, blue, yellow and green. They relate respectively to the body, mind, emotions and the essential balance between the three. Let’s take for instance, the color Red – Firstly, it is a powerful color, it stimulates us and raises the pulse rate. It can be perceived as aggressive and demanding. However, Blue is the color of the mind, with an essentially soothing feeling – it affects us mentally, unlike the physical reaction we have to Red. Blue incites clear thought, relax the mind and aid concentration. Subsequently, it can be perceived as cold, unemotional and unfriendly. Yellow been the strongest color psychologically lifts your spirits and self-esteem; it is the color of confidence and optimism. Too much of the yellow color can cause self-esteem to plummet, fear as well as anxiety. Lastly, on primary colors, Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, restful.

Color specialist Leatrice Eiseman stated that how colors affect us correlates to that color’s behavior in nature. She further researched by asking thousands of people what they think of specific colors and found many patterns. She explains by saying; “We have a repository of information about a color. For example, the color blue is almost always associated with blue skies, which when we are children is a positive thing — it means playing outside and fun. Evolutionarily it also means there are no storms to come. This is why the color blue denotes stability and calmness.”

Color is everything. It harnesses our character, behavior, and mind. What color we wear on a date, the color we wear while working out, the color we paint the office, room and so forth matters. This is why you need the services of a professional in the field, to help you select the best appealing colors that’ll meet your emotions and bring out the best in you.

TL;DR Design School

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